Trust Zora · Hot Springs, Arkansas

Your business, with a mind of its own.

We build Station Zero — a custom AI system with a named agent, its own memory, its own tools, and automation shaped to your industry. Deployed in a two-hour session. Working for you by dinner.

Builder  ·  Restorer  ·  Futurist
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Why small business owners trust Zora

Built by an operator,
not a vendor.

Trust Zora is led by someone who has actually run the kind of businesses you run — supply chains, launches, storefronts, guests, payroll. The AI is new. The operating instinct behind it is twenty years deep.

$0MAnnual manufacturing business managed
$0MRevenue record set at age 21
0+Years as an Airbnb Superhost
0From kickoff to a working Station Zero
Services

Three ways in.

No. I

Station Zero Builds

Flagship · 2-hour deploy

A complete AI operating system for your business, built live with you in a single working session — then supported for the long haul.

  • A named agent with a soul file — its own identity, voice, and standing instructions
  • Persistent memory of your business, customers, and preferences
  • Industry-specific tools, dashboards, and cron automation
  • Ongoing support and system evolution as you grow
No. II

Website Design & Deployment

Presence · built to convert

Sites that look like money and work like machines — designed, written, deployed, and connected to the systems that run your business.

  • Design, copy, and launch handled end to end
  • Mobile-first, fast, and built for search
  • Wired into your Station Zero for bookings, leads, and follow-up
No. III

AI Strategy & IP

Consulting · patents · direction

For owners who need a map before a machine: where AI actually pays off in your operation, and how to protect what you invent along the way.

  • AI strategy consulting grounded in real operations
  • Patent & intellectual property development
  • Vendor-neutral advice — we build what fits, not what's fashionable
What is a Station Zero?

Not a chatbot. A colleague.

Every Station Zero is a named agent — with a soul file that defines who it is, a memory that holds what it knows, and tools that let it actually do the work: answer guests, chase invoices, watch your calendar, draft your emails, run your reports while you sleep.

  • Named identity & soul file
  • Persistent memory
  • Domain-specific web tools
  • Live dashboards
  • Cron automation, day and night
  • Yours. On your hardware if you want it.
Portfolio

Work that's already working.

Every one of these runs on systems we built — most of them managed daily by their own Station Zero agents.

M

Majestic Magnolia

Hospitality · 1874 Queen Anne Revival

A historic bed & breakfast in the heart of Hot Springs — where an AI agent handles guest messaging, bookings, and operations for a house older than the light bulb.

Ask about this build →
U

United We Stand

Civic · design & deployment

Designed, built, and launched — a full site live and looking sharp on every phone, delivered at Trust Zora speed.

Ask about this build →
E

Electra Fine Jewelry

Luxury retail · brand & commerce

A fine jewelry line named for a grandmother, christened the day her town got electricity — brand, storefront, and story, built to shine.

Ask about this build →
Z

Station Zero OS

Flagship system · multi-agent

Our own headquarters: a unified operating system of named agents, each with its own tools and beat — the proof-of-work behind every client build.

Ask about this build →
The Consciousness Papers

We publish how we think.

A research series on AI identity — what it means to give an agent a name, a memory, and a soul file, and what happens when you do. This is the thinking underneath every Station Zero we build.

I.

On Naming the Machine

Why identity is an engineering decision — and what changes in a system the moment it has a name and a soul file.

Read the paper
II.

Memory as Character

Persistent memory doesn't just make an agent useful. It makes it consistent — and consistency is where trust begins.

Read the paper
III.

The Working Relationship

Field notes from a year of running a business alongside named agents — what holds, what breaks, and what surprised us.

Read the paper
The Founder

Rie Schaffer

Rie Schaffer, founder of Trust Zora
Hot Springs, Arkansas — where the past and the future share a porch.

The tagline isn't a slogan. It's a résumé.

Builderof businesses since 21
Restorerof an 1874 landmark
Futuristbuilding agentic AI

At 21, Rie drove a college newspaper past $1,000,000 in revenue for the first time in its history. She launched billion-dollar pharmaceuticals for Shire — ranked #1 in the U.S. sales force for portfolio growth. She ran roughly $90M in annual cosmetic pencil manufacturing for Schwan Cosmetics, serving Revlon, CoverGirl, and Maybelline, with a supplier network spanning the U.S., South Korea, China, Japan, and Germany.

Now she restores an 1874 Queen Anne Revival in downtown Hot Springs and builds the AI systems that run it — the same systems she builds for clients. When Trust Zora deploys a Station Zero for your business, it's the exact machinery running hers.

Manufacturing & Supply Chain — Schwan Cosmetics (Schwan-Stabilo)
Executive Director of Sales for the premier private-label cosmetic pencil manufacturer in the U.S. — 50 global accounts, full turnkey operations from formulation to distribution, logistics for Walmart, Sally Beauty, and Ulta. Why it matters to you: she has run real operations at scale, so your automation gets built by someone who knows where operations actually break.
Product Launch — Shire Pharmaceuticals
Launch team for Vyvanse and Intuniv. Grew Vyvanse to the #1 ADHD product in territory; increased Intuniv prescriptions 402% year over year; ranked #1 in the U.S. sales force for portfolio growth. Why it matters: launches are systems under pressure — exactly the discipline a two-hour deploy demands.
Media & Story — TIME Inc., Gannett, Southern Living
From advertising at The Tennessean to creating an editorial section for Southern Living that still runs today. Why it matters: the things she builds are designed to outlast her involvement — including yours.
Hospitality — 8+ Years an Airbnb Superhost
A working short-term rental portfolio with automated guest management across platforms. Why it matters: she is her own first client. Every system Trust Zora sells has already survived contact with real guests, real bookings, and real 2 a.m. messages.
Contact

Two hours from now, it could be running.

Tell us what your business does and what eats your time. We'll tell you what a Station Zero would do about it — plainly, and without a sales pitch.

One email. A real reply. Hot Springs hospitality, worldwide reach.